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Mark Bernhard

Interim CEO and Managing Director

During his career, Mark has gained significant board and executive management experience in the automotive industry across a range of geographies including Australia, Europe, the United States, South-East Asia and China. Mark has more than 30 years’ experience in the automotive industry in Finance and various senior executive roles. From 2011 to 2015, Mark was the Chief Financial Officer and Vice-President of Shanghai General Motors, returning to Australia in 2015 as the Chairman and Managing Director of General Motors Holden Australia until 2018.

Since 2019, Mark has served as a non-executive director of Carbon Revolution Limited (ASX:CBR). Mark has also been a non-executive director of a not-for-profit, Healthy Male, since 2020 and is chair of their Audit and Risk Committee.

George Saoud

Interim Chief Financial Officer

George commenced as Bapcor’s Interim Chief Financial Officer in March 2024, having previously led Coles Group’s Emerging Business as CEO for over 3 years. Commercially astute with a proven track record in driving company value, George has extensive experience in senior positions across a range of ASX listed companies, including Metcash IGA and Fantastic Holdings.

George is a Chartered Accountant and member of the Australian Institute of Company Directors. He also holds a Masters of Finance from Finsia and has completed INSEAD’s Advanced Management Program.


Morris Lieberman

Chief Technology Officer

Morris joined Bapcor on 1st April 2022 as Chief Technology Officer and is responsible for Information Technology and Digital across the Bapcor Group. Prior to joining Bapcor, Morris had a successful career in Australia, Germany and Singapore as Transformation Director and Global CIO at Nufarm, Direct to Consumer Director & CIO at Treasury Wine Estates as well as executive roles in Shell, Cadbury Schweppes and Fosters. Morris is a member of the Australian Society of Certified Practising Accountants, the Australian Institute of Company Directors and the Australian Computing Society and holds a Bachelor of Business (Accountancy) from the Queensland University of Technology.

Merryl Dooley

Chief People and Culture Officer

Merryl joined Bapcor in October 2022 as Chief People and Culture Officer.

Merryl is an experienced strategic executive who has held Chief People Officer (CPO) roles for over 10 years across entertainment, retail and fashion.

She was recently Chief People and Sustainability Officer at Decjuba and prior to that was the CPO at Tabcorp Holdings Limited for over 10 years where she had accountability for People, Culture, Safety and Communications. Merryl is a commercial and empowering leader with a global mindset and proven experience in facilitating cultural and transformational change within an organisation. Her experience and skillset is invaluable to Bapcor.

Merryl holds a Masters of Business Administration from the University of NSW, and a Bachelor of Arts (Education) from Melbourne University. She is also a member of the Australian Institute of Company Directors (AICD).

Kristoff Keele

Chief Strategy and Transformation Officer.

Kristoff joined Bapcor in February 2023 as Chief Strategy and Transformation Officer.

Most recently Kristoff was the Head of the Melbourne Office for ANZ’s Corporate Advisory practice and prior to that was the EGM Transformation, Strategy and M&A at Toll Group where he led the execution of Toll Group’s strategy and transformation program.

Kristoff is an experienced commercial leader and brings to Bapcor deep experience leading strategy development and execution, and large-scale transformation efforts.

Craig Magill

Executive General Manager - Bapcor Specialist Wholesale

Craig has an extensive career in the automotive aftermarket industry spanning more than 25 years. Starting as a management cadet and working through most of the key operational and sales positions in aftermarket parts distributors. Before joining Bapcor, he was the General Manager of RAC’S (WA) automotive workshops, which was preceded by many years at Repco. He holds a Masters in Business from Melbourne University. Craig joined Bapcor in February 2012 and is responsible for all aspects of the Bapcor Specialist Wholesale.

Tracey Wright

Executive General Manager - Bapcor Specialist Networks

Tracey joined Bapcor in April 2023 in the new role of EGM Specialist Networks.

Tracey is an experienced executive who has a proven track record of strategically growing and transforming businesses and leading cultural change both nationally and internationally.

Previously, Tracey was the CEO of Club Assist, an organisation owned by a consortium of the Motoring Clubs of Australia that specialises in providing batteries to the automotive aftermarket for emergency roadside assistance, retail and wholesale channels. Prior to Club Assist, Tracey has worked across the renewable energy, FMCG, financial services and marketing/advertising sectors.

Martin Storey

Executive General Manager - Bapcor New Zealand

Martin joined BNT in September 2016, and was appointed as Executive General Manager - Bapcor New Zealand in October 2018 to lead our New Zealand businesses. Martin grew up in the Bay of Plenty, and worked in a number of local and national businesses, as well as spending some time working overseas. In 2001, he joined Fletcher Building, holding several senior sales and general management positions over 15 years.

Steve Drummy

Executive General Manager - Bapcor Trade

Steve has over 25 years’ experience in the manufacturing, pharmaceutical, industrial, wholesale, retail and health sectors. He was appointed to the role of EGM - SWG Engine Management in February 2019. Previously, Steve held EGM and CFO roles in businesses including Australian Unity, Sonepar, Hagemeyer, Blackwood’s and News Limited. Steve is responsible for Bapcor Trade.

Abdul Jaafar

Executive General Manager - Supply Chain

Abdul joined Bapcor on 30 March 2022 in the role of EGM Supply Chain. With over 20 years’ experience, Abdul has extensive Supply Chain and Logistics expertise gained across Europe and Asia Pacific.

Prior to joing Bapcor, Abdul held roles at organisations including Fantastic Furniture, Steinhoff, Allied Express, APS Group and TNT.  Abdul holds a Bachelor of Computing Science and Computer Software Engineering from Macquarie University and a Masters of Business Administration from CQ University.

Megan Foster

Executive General Manager - Bapcor Retail

Megan joined Bapcor in April 2024 as EGM Bapcor Retail, bringing over 25 years’ experience in senior commercial, retail, property and executive marketing and retail roles in large national and multinational companies including Myer, Woolworths, Unilever and Sass and Bide.

Dynamic and passionate about leading high-performing teams in complex environments, Megan was most recently Executive General Manager, Consumer with Viva Energy. There, she oversaw several acquisitions including the purchase of Coles Express Convenience business for $300m.

As EGM Retail, Megan is focused on continuing to make it easier for our team members and our customers, building Retail sales, lifting group profits and increasing value for our shareholders.

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Registered Office

Bapcor Limited
127 - 139 Link Road
Melbourne Airport VIC 3045

T +61 3 8470 7300

Mailing Address

P.O. Box 398
VIC 3043

Share Registry

GPO Box 2975
Melbourne VIC 3001

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